About This Workshop
If you’re a consultant, LinkedIn is THE platform to master in order to build a strong professional presence and consistently grow your business. With over 80% of social media generated B2B leads coming from LinkedIn, it's an extremely easy way to reach your audience — without paying for ads! Learning how to effectively leverage this platform is vital to scaling your company.
During this class, you’ll discover how to effectively utilize LinkedIn without trying to keep up with complex algorithms. You'll also learn how to effectively build your personal brand, allowing you to make a more genuine connection with your ideal clients.
Takeaways
Set up your LinkedIn profile for success, communicating why your audience would want to work with you and your company
Optimize keywords in your title and bio to increase appearances for valuable search terms
Identify your ideal connections and connect effectively -- without paying for ads
Use automation effectively to reduce time input while maximizing effort
Create content -- as well as the associated content calendar -- that engages your audience and encourages meaningful interactions
Use LinkedIn as an ongoing networking and personal branding opportunity, while also measuring the impact