Mindful Entrepreneurship: 5 Ways to Combat Burnout and Focus on Positive Results
Sep
17
2:00 PM14:00

Mindful Entrepreneurship: 5 Ways to Combat Burnout and Focus on Positive Results

For many entrepreneurs, the initial passion and excitement of launching a new business eventually fade into burnout. How do some entrepreneurs stay motivated and achieve continued success, while others meet their demise as decisions overwhelm and the daily responsibilities of running a business settle in?

Research shows the key is tapping into your emotional intelligence. In this webinar, explore proven strategies to help you combat burnout and shift focus to impact with well-being/mindset coach, and fellow entrepreneur, Corene Summers.

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Get Better Engagement and Build Trust With Customers Now
Aug
28
2:00 PM14:00

Get Better Engagement and Build Trust With Customers Now

There is a fundamental -- and critical -- disconnect between the way brands try to engage their audience and the way their audience wants to be engaged.

As per a recent Business Wire report:⁣

  • Consumers are 2.4x more likely to say user-generated content (UGC) is more authentic than branded content.⁣

  • ⁣Marketers are 2.1x more likely to say branded content is more authentic than UGC⁣.

See the problem? If we want to make a more genuine connection, marketers need to do a better job of listening to their audience.

To address this issue, Terry Rice, Entrepreneur's Digital Marketing Expert-in-Residence, created the Gotham Solution, your guide to connecting with a modern online audience. In the wake of Cambridge Analytica and other trust-related issues, consumers have grown weary of the content they're exposed to online. This is evident in the declining engagement on digital channels, including Facebook. As per a recent AdStage report, click-through rate (CTR) on Facebook News Feed in Q1 of 2019 was 1.33%, down from 2.36% since that same time period in 2018. 

If you're leveraging the same tactics from 2018 that you did in 2019, you're in trouble. And things aren't looking any better for 2020 either. 

So what can we do? During this workshop, we'll address the critical questions that must be answered in order for your audience to trust and engage with you. Leveraging best practices from design thinking, and insights gained from numerous interviews with top-performing brands, you'll walk away with a launch plan that will revolutionize your online marketing activities. You'll also discover best practices for audience research, which can be leveraged for marketing as well as product innovation. 

This workshop is for:

  • Entrepreneurs

  • Consultants/freelancers

  • Small to mid-size business owners

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Save Money With These Tax and Legal Strategies
Aug
27
3:00 PM15:00

Save Money With These Tax and Legal Strategies

For small-business owners, the game has changed when it comes to tax planning since the passage of the Tax Cuts and Jobs Act. That means consistent legal strategies are critical for success. Join CPA and attorney Mark J. Kohler for a fun and interesting discussion of these important issues in an upcoming webinar, Save Money With These Tax and Legal Strategies.

Known for making complicated tax and legal topics easy for anyone to understand, Kohler will provide you with takeaways to implement with your own personal tax or legal professional.

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Strategies for Overcoming Rejection and Finding Success
Aug
21
3:00 PM15:00

Strategies for Overcoming Rejection and Finding Success

Many of us have become hardwired to believe that the conversation ends once we've been told "No." This hardwiring has also conditioned us to believe that it's disrespectful or rude to continue after encountering an objection. None of us want to be that "pushy used car salesperson" that we've seen in old movies.

This workshop is designed to help re-frame our perspective on dealing with rejection. To be successful, we need to understand that it's not only appropriate to continue past the first objection, but that it's also our responsibility to do so for the benefit of our customers, investors, donors, potential clients, etc.

We'll discuss the reasoning behind this as well as three tips for moving the conversation forward. Whether you're seeking funding or trying to close a deal with a potential client, these tools will help you navigate past "no" and get to "yes."

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The Four Essential Google Analytics Skills Needed to Understand Your Business
Aug
20
2:00 PM14:00

The Four Essential Google Analytics Skills Needed to Understand Your Business

Google Analytics can be one of the most powerful -- and confusing -- tools a business owner has at their disposal. The good news is, it's free. The bad news, if you don't know what you're doing, it's easy to get confused and frustrated. 

Like any analytics platform, the most important thing is to start with a business question, then determine how you can answer it using Google Analytics. We'll cover both during this interactive workshop. You'll discover the essential reports needed to understand your business, and how to run them in your own account. You'll also get access to a live account with real data, just in case yours isn't properly set up yet.

Continue the learning experience by completing additional case study questions after the event. 

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How to Make a Podcast, With Live Q&A From Entrepreneur EIC Jason Feifer
Aug
14
3:00 PM15:00

How to Make a Podcast, With Live Q&A From Entrepreneur EIC Jason Feifer

If you're interested in podcasting, this is the event for you. Jason Feifer -- Entrepreneur magazine's editor-in-chief and host of the Problem Solvers podcast -- is going to explain how he conceived of the show, how he makes it each week on a shoestring budget, and how any entrepreneur can jump into the podcasting game. Discover the steps you should take, and avoid, as you're creating and promoting your podcast.

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Finding Your Summit: Achieve a Never Quit Mentality and Grab Your Goals
Jul
24
6:30 PM18:30

Finding Your Summit: Achieve a Never Quit Mentality and Grab Your Goals

Former NFL player Mark Pattison is an entrepreneur, mountaineer, philanthropist, podcaster, author and dad. He is currently on a quest to be the first NFL player to climb the Seven Summits (the highest peaks on each of the world's seven continents) and along the way has gained a lot of insights into overcoming setbacks and staying focused on goals.

In this high-energy, inspiring discussion, Mark will share those insights to help you unlock your potential and identify your key driving motivators so that you don't quit on your goal when times get tough. He'll help you recognize your "why," understand the necessary sacrifices you need to make and get you on a plan of daily discipline to keep yourself accountable until you reach your summit.

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How to Not Fail as an Entrepreneur (Even Though Almost Everyone Does)
Jul
23
6:30 PM18:30

How to Not Fail as an Entrepreneur (Even Though Almost Everyone Does)

Entrepreneurs don’t fail because their business-plan arithmetic is wrong. They don’t fail because they try to sell a product that no one wants to buy. They fail for the same reason speaker Mark Chussil, expert in competitive strategy, failed in one of the businesses he launched: because it takes sober effort to think strategically, and entrepreneurs are not sober. They are giddy with the capitalist dream; they believe they can make it happen.

That sounds like garden-variety overconfidence. The bad news: it’s worse than that. The good news: you can do better. The great news: it’s free, and it doesn’t hurt.

For an extra twist, enter the Top Pricer Tournament™ before the webinar. Click here for an entry form. It’s free and confidential. If you win, you will be hailed as the webinar’s Top Pricer.

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'Don’t Worry, I’ve Got Your Back': How to Hire a Perfect Executive Assistant
Jul
18
6:30 PM18:30

'Don’t Worry, I’ve Got Your Back': How to Hire a Perfect Executive Assistant

Running a business can be stress and anxiety-free if you have “the right one.” Right what you ask? The right “EA” -- Executive Assistant.

Hearing the words “I’ve got your back” from someone you trust is magical to an entrepreneur. If you’re a business owner, the most valuable hire you will ever make, no matter what the size of your business, will be your EA. It’s been said a bad hire will cost you 30 percent of that individual's annual earnings in lost time, wages and expenses. The truth is, a bad EA (or no EA at all) can cost you millions of dollars in lost opportunities, mistakes and time.

In this straight-talking, fact-based session, Mike Koenigs will guide you through the proven system that he used to originally attract his executive assistant of 12 years, which he has shared with hundreds of entrepreneurs and business owners; they have replicated it and used it for themselves for over a decade.

You’ll walk away with a step-by-step toolkit of “swipe content” -- resources and tools you can start using today. He will show you how to create an ad that will attract a right-fit person, how to pre-screen candidates, the best personality profile tools that take emotion out of the process, the best places to post ads, and some tips on incentives and pay. This way, when you hire an EA, they will not only increase your productivity and spot things that could fall through the cracks, but they will also have your back when things get tough on the entrepreneurial roller coaster.

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Grow Your Revenue by Finding Your Genius: Spend Less Time Doing Busy Work and More Time Doing What You Love
Jul
16
3:00 PM15:00

Grow Your Revenue by Finding Your Genius: Spend Less Time Doing Busy Work and More Time Doing What You Love

We all have unique gifts and true genius, but how many of us actually honor them and spend serious time utilizing them day to day? Most of us entrepreneurs wear many hats. But what if I told you all that hat wearing was costing you a lot by way of revenue and morale? You'd probably pivot pretty quickly.

In this powerful, hands-on workshop, we’ll give you specific and actionable tools to experience change in your mindset -- and your business -- right away. 

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Build and Grow a Brand That Stands Out From the Crowd. Cheers!
Jul
15
1:00 PM13:00

Build and Grow a Brand That Stands Out From the Crowd. Cheers!

Mark Warren and Tom Beaton combined their love for wine and passion for health and fitness by founding FitVine, a line of wines with less sugar, fewer sulfites and no flavor additives (but all of the alcohol!)

In this conversation, Mark and Tom will discuss their entrepreneurial journeys, sharing everything from the early days of introducing FitVine Wine at small tasting events to the first phone call they got from Whole Foods Market and more.

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Why We Buy: How Storytelling Drives the Purchase Process
Jul
11
2:00 PM14:00

Why We Buy: How Storytelling Drives the Purchase Process

Data can tell you who is buying your product or service, but it usually can’t tell you why they choose to do so. If you can’t understand why someone makes a purchase, it’s difficult to encourage others to take the same action.

Leveraging best practices from Design Thinking, you’ll learn how to understand why people choose to buy from your brand -- or a similar brand -- and how to tell stories that will engage other prospects to do the same. By highlighting the customer journey and desired outcome, you’ll be able to cut through the noise and make a genuine connection, while also positioning yourself as the go-to option for your target audience.

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Beyond the Basics: Advanced SEO Optimization Tactics That You Can't Google
Jul
9
1:00 PM13:00

Beyond the Basics: Advanced SEO Optimization Tactics That You Can't Google

Already familar with the basics of SEO, and looking to learn more advanced practices? Would you like to future-proof your SEO strategy and knowledge by discovering Latent Semantic Indexing (LSI) and Term Frequency times Inverse Document Frequency (TF-IDF)? Join this session to learn the more advanced, hard to Google concepts and tactics high-level SEOs use to optimize their clients' organic search presence.

This information will be value able to anyone who is implementing SEO or looking to hire an SEO specialist. 

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Massively Scaling Up Your Business -- Without Massively Scaling Up Your Team
Jul
8
1:00 PM13:00

Massively Scaling Up Your Business -- Without Massively Scaling Up Your Team

If you want to scale your business, but are encountering blocks or it’s causing stress, don’t be so quick to hiring more team members and paying more in salaries. Anything that causes stress or a bottleneck in your business can be linked to an asset deficiency, and if you want more revenue, profit and scale, you need to develop an ecosystem of valuable digital assets.

But what is a “business asset”? 

A simple definition of a business asset is “anything that would still be valuable if you and your team disappeared.” Having a great website that would still be driving business tomorrow if you disappeared today is a business asset. A brand, a database or a system that is valuable to your business even when you’re not around is an asset. But if you need to be there to explain it or do something with it, then it’s not an asset.

Having assets makes making money a lot easier. Most struggling businesses focus on “sweating assets,” but reat businesses focus on developing assets first and then sweating them -- and there are 24 types of digital assets that you can start formalizing today to prepare your business for more funding... and more fun.

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Sep
13
3:30 PM15:30

Leveraging Empathy to Create Great Content - FREE CLASS

When it comes to Digital Marketing, we all know  "Content is king." You could have the best Social Media targeting on the planet, your audience won't budge if you don't give them a reason to stop scrolling. 

The foundation for great content is knowing your audience. I mean really knowing your audience. This goes beyond a customer persona, we need to develop a deeper understanding to really connect. One powerful yet surprisingly underutilized way to do so is to build an Empathy Map.

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An Empathy Map is a collaborative tool teams can use to gain a deeper insight into their customers. Much like a user persona, an empathy map can represent a group of users, such as a customer segment.

We all know content is important, but the ability to connect is what makes it effective. Empathy Maps are the key. 

All registered attendees will receive a copy of the deck and recording of the session. 

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Sep
5
6:30 PM18:30

Facebook Advertising for the Win

Facebook is a juggernaut with over 1.44 billion monthly active users in Q1 2015. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come out of this workshop knowing a more clever and effective way to run Facebook ads.

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Aug
30
3:30 PM15:30

Pricing, Pitching & Proposals for Consultants and Freelancers - FREE CLASS

Understanding how to consistently and confidently present your service and pricing is the key to attracting the right clients who understand the value you provide.

  • Too low? You could be leaving money on the table.
  • Too high? Maybe that's why you're not closing as many deals as you'd like.
  • Working on a retainer? It's challenging to determine how much you should charge based on how much time you think it will take.

Attend this online workshop to learn how you can establish pricing aligned with the value you create, and attract the right clients.

All registered attendees will receive a copy of the deck, and a recording of the session.

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Aug
16
6:30 PM18:30

Facebook Advertising for the Win

Facebook is a juggernaut with over 1.44 billion monthly active users in Q1 2015. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come out of this workshop knowing a more clever and effective way to run Facebook ads.

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Aug
16
2:00 PM14:00

Facebook Advertising for the Win

Facebook is a juggernaut with over 1.44 billion monthly active users in Q1 2015. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come out of this workshop knowing a more clever and effective way to run Facebook ads.

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Aug
14
6:30 PM18:30

Lean Marketing for Startups and Small Businesses

If you're a startup or small business, you're likely time-poor and resource constrained, so on top of growing your business and acquiring users and customers, how do you also market your company brilliantly?

If you want to reduce your marketing mistakes and increase your successes—this is the class for you. Packed with practical tips on how to fast track your business growth through proven lean marketing strategies, this 3-hour session will help you get started on effectively getting the word out about your business.

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Aug
13
11:00 AM11:00

Digital Marketing Bootcamp

Today, all marketing is digital marketing—and digital marketing changes fast. Specifically created for professionals who want a deeper understanding of everything digital marketing can encompass,his activity-driven class will teach you how to build a your brand and marketing strategy, how to leverage the key channels of search, social, email, and paid marketing, and how to analyze and optimize your campaigns with data-driven decisions.

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Aug
13
10:00 AM10:00

Digital Marketing Bootcamp

Today, all marketing is digital marketing—and digital marketing changes fast. Specifically created for professionals who want a deeper understanding of everything digital marketing can encompass,his activity-driven class will teach you how to build a your brand and marketing strategy, how to leverage the key channels of search, social, email, and paid marketing, and how to analyze and optimize your campaigns with data-driven decisions.

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