Digital Marketing Resources
Developing and maintaining your skill as a Digital Marketer is an ongoing process. The good news is, there's plenty of information out there for you to sift through. The bad news is, there's plenty of information out there for you to sift through.
I've created this list of Digital Marketing resources to help you learn the basics and stay up to date with specific aspects of the industry. If you’re interested in 1:1 consulting, the easiest way to book a session with me is through Entrepreneur Magazine’s Ask an Expert platform. My availability is always up to date, and you can record the session if you’d like. I’ll also send over a pre-call questionnaire in advance so we can jump right in to solving your challenges. You can book a session here.
Feel free to share with colleagues and other organizations.
Epic Content Marketing
It doesn't matter what channels you use. Knowing how to provide value in exchange for your audience's attention is essential to any Digital Marketing activity. I'm often shocked at how transactional many brands are. It doesn't matter if you have the best product or service out there, "People don't care how much you know, until they know how much you care." Start by determining how you're going to provide value with content, then determine what channels to leverage.
Building a StoryBrand: Clarify Your Message So Customers Will Listen
All great marketers are storytelling. Often, the goal is to make your customer the hero in the story, and your brand is there to help them along the journey. Here's an example for SoulCycle"Looking to get a break from the day and goodworkout in a high energy atmosphere? At SoulCycle, our one of a kind, rockstar instructors guide riders through an inspirational, meditative fitness experience that’s designed to benefit the body, mind and soul."
This sounds way better, than "Come here, we have bikes and music"
Become a great storyteller to create engaging content and thumb stopping ad copy.
Social Media Marketing
Social Media Marketing Workbook: How to Use Social Media for Business
This is an excellent way to understand the best practices and the algorithms across all major platforms. I suggest listening to it while actively leveraging the resources provided including videos, worksheets and the Social Media Marketing Toolbook.
Jab, Jab, Jab Right Hook
Gary Vaynerchuk provides tactic level detail on how to connect with your audience by standing out in a noisy social environment.
500 Social Media Marketing Tips
Get this after you understand some of the basics. A great way to learn best practices for Facebook, Twitter, Pinterest, Google+, YouTube, Instagram and LinkedIn. I suggest determining what channels make sense for you business by studying your audience and competitors.
Guides & Case Studies:
Paid Facebook/Instagram Marketing
Facebook IQ (Facebook and industry data w/insights)
Facebook for Business (Industry specific case studies)
Facebook Text Overlay Tool (Make sure your reach won't be decreased due to excessive text)
Facebook Pixel Helper (Identify and troubleshoot your pixel implementation)
My Recorded Course:
Facebook and Instagram Marketing Demystified (A 25 video course, Save 50% with the code 'FBDGM')
Paid Search Marketing
Paid Search has a steeper learning curve than Paid Social. You'll want to understand the basics before you start experimenting. You may even discover this is something you'd rather outsource, and then bring in-house.
None, stick with the free stuff from Google. They've done an incredible job of creating an impactful and easy to follow learning path.
Search Engine Optimization (SEO)
SEO Fitness Workbook: 2018 Edition: The Seven Steps to Search Engine Optimization Success on Google
SEO is a great way to get high intent traffic to your website. However, the process can be quite confusing and it changes constantly. In fact, Google changes its algorithm hundreds of times per year. Even if you don't choose to focus on this platform, it's beneficial to know the basics. This will help you better communicate with your internal SEO team, and avoid getting ripped off by an agency or freelancer.
SEMRush (Audit and Optimize your SEO presence, free 7 day trial offered)
Resources for Independent Business Owners
Work smarter, not harder. We’ve all heard that. Sometimes the only difference between working harder and working smarter is the resources you leverage. I’ve compiled a list of must have apps, tools and service providers to help you can save time and optimize your workflow.
I’ve also included links to my favorite blogs, podcasts and books. The use cases range from tactical to inspirational, and I’ve included a summary of each.
Apps and Tools
Mixmax is an email integration platform that allows you engage more efficiently with prospects, clients and business partners.
One of my biggest pet peeves is all the back and forth that goes around scheduling a meeting.
What the heck does “Late afternoon, the back half of next week” mean???
With Mixmax, you can include your availability directly in an email, allowing the recipient to book whatever day and time works best for them. They’ll even receive a calendar hold with all necessary information.
This program also allows you to track opens, clicks and downloads.
Imagine you sent a proposal out last week, but the recipient hasn’t returned your email yet. You have no clue if they hated it, or even read it. Mixmax will allow you to see if they opened AND downloaded your proposal. You can even tell how many times they downloaded it. A prospect who opened your email 3 times, and downloaded your proposal is still thinking it over, they aren’t ignore you. No need to write that passive aggressive follow up email!
Track opens, clicks, and downloads
Schedule meetings and plan events
Write faster with templates
Personalize bulk emails with mail merge
Snooze and set reminders
Embed polls and surveys
Price: They offer a free 14 day trial, plans start at $9 per month.
Loom allows you to capture, narrate and instantly share videos to communicate faster, clearer and friendlier. With one-click to record, one-click to finish and a publicly shareable URL, Loom makes it incredibly easy to create engaging and informative videos.
As a consultant, I’m constantly answering questions for my clients. That’s pretty much why they keep me around. My goal is to be the best business partner they work with. One way of doing so is by being incredibly clear when responding to their questions. However, my responses are often technical in nature, which leaves a lot of room for confusion.
Need help setting up your Facebook pixel? Sure, I can write an email, and send links to additional resources. Or, I can make a custom video showing you exactly how to set it up while explaining any details that may be challenging to communicate in written form. I can even inject some personality while coaching you through a process that is entirely new to you.
Or, let’s say you’re sending out a proposal to a client, but want to add a more personal touch. You could record a brief video explaining why you’re excited to work with them, and show them examples of similar companies who have found success using the approach you’ve recommended.
Executives - Company updates and building culture.
Designers - Giving feedback and design walkthroughs.
Marketers - Creating new feature assets and collecting testimonials.
Sales - Lead generation and email communication.
Full Desktop Recording, Front Facing Camera, or Tab Only
High-Quality MP4 Video, download and use anywhere
Embed anywhere, it instantly generates embedible HTML so you can put it anywhere you’d like.
Unlimited recording length, you can record for hours at a time if you’d like.
Price: Free . . . for now.
Easily organize and plan workflows, projects, and more, so you can keep your team's and business partners work on schedule.
Large projects often involve multiple steps and multiple resources. Managing the process can easily become a pain which can lead to misunderstandings and delays.
You can use Asana to create projects, tasks within the projects, and follow the progress of those tasks. You can also add your team members or business partners to these projects so you can easily communicate with them about specific action items. As soon as a change is made or a task is assigned, Asana users receive notifications in their inbox. You can even draw the attention of a particular user by simply mentioning him/her in task comments to make sure they’re in the loop.
I used it to coordinate building this website with my developer– which was her suggestion. It made the process incredibly easy and reduced the need for multiple email exchanges. In fact, I’ll be using it to coordinate my own projects going forward. Maybe I’ll finally finish that e-Book?
Set goals, priorities, and due dates
Add assignees, attachments, and comments to tasks
Automatic updates to email/inbox
See team members’ tasks and priorities
Price: The basic plan, which includes several features, is free. The premium plan is $10 per month per member.
Evernote is a convenient way to store anything and everything you’d like to remember in one location.
I used to be notorious for emailing myself important notes and thoughts, only to have them buried before making use of the information. Searching for “me” in your Sent folder is not the way to recall important notes. It took me about a week to get in the habit, but I’m now totally sold on Evernote.
Write down ideas with the ability to make the text bold, italicized, highlighted, underlined, or in color.
Create to-do lists. Checkboxes and numbered lists make tracking tasks a cinch.
Add attachments, including docs, PDFs, pictures, videos, and audio files, directly into your notes. Simply tap the paperclip icon.
Scan documents and handwritten work. The in-app camera converts tangible notes into the digital realm.
Annotate images and PDFs. Point out important info with the use of text, arrows, and highlights.
Save valuable websites and articles. The Web Clipper feature allows you to take anything from the internet and store it in Evernote.
Price: The basic plan is free. The premium plan is $7.99 per user per month. The business plan is $14.99 per user per month, with a minimum of two users. As you increase price points, more storage and customer support features are unlocked.
Quickly send and receive documents, photos, audio files, and videos with this cloud-based file-storing service.
Set up folders. These are then synchronized with other Dropbox users, making content sharing a breeze.
Scan documents. Things like receipts or handwritten notes can easily be saved as a PDF.
Create shareable links. Do you have something private, like an unreleased song or e-book, that you need to send, but you’d prefer not to share the actual file? Make a link, so that your information can be viewed or heard, but not saved.
Upload photos. Save room on your phone or computer by storing the images in Dropbox.
Star important photos. If you were sent a large number of pictures, and you need to keep track of a select few, “star” the image to find it swiftly later.
Save voice memos and other audio content. Something that is slightly annoying about listening to voice memos on a smartphone is that the Voice Memos app must be open in order to do so. Same thing if somebody texts you an audio file; you must keep the text open. However, if you save the files in Dropbox, you are free to listen while using other apps on your phone at the same time.
Efficiently access files. They are stored alphabetically, and you also have the option to search for a specific one.
Store documents, like resumes. If you don’t want to bog down a potential employer’s storage with your document, simply send them the Dropbox link to your file.
Price: The Dropbox Basic plan is free, and includes 2.0 GB of storage space. The Plus is $9.99 per month, and grants you additional storage and expanded access. The Professional is $19.99 per month, and is comprised of everything in Plus, along with other helpful work tools.
In addition, there are Dropbox Business plans. The Standard is $12.50 per user per month, starting at three users. The Advanced is $20 per user per month, starting at 3 users. There is also the Enterprise option, in which you discuss a customizable plan for your business with Dropbox.
In today’s world, we all have many passwords to keep track of. LastPass takes on this daunting task for us, by giving us just one master password to remember.
Safeguarding your data. LastPass uses encryption algorithms, local-only encryption, and two-factor authentication as methods to protect your information.
LastPass Vault. With this feature, LastPass will save your login information, import sites from your email, and upload from another password manager.
Password auditing. LastPass reviews your passwords to ensure that they are strong, and will alert you of any weak or duplicate passwords. It also has the ability to generate passwords for you, and to restrict login to specified countries.
Store and autofill web forms. Gone will be the days of searching for your long forgotten passwords.
Price: LastPass has a free basic plan, along with a very affordable Premium plan of $2 per month for one user. It also has a Family plan for $4 per month for six users, as well as Team and Enterprise options. The Team plan is $2.42 per user for 5-50 users, and the Enterprise Plan starts at $4 per user for 5+ users.
According to a study that LinkedIn once did, about 85% of jobs are filled by networking. Exchanging business cards is generally how we’ve connected in the past. However, it is easy to either a) have the card get put into a work drawer and forgotten about or b) lose the card altogether. CamCard steps in to ensure that we no longer lose track of any potential colleague’s contact info.
Scan and store business cards accurately. Once a card is scanned, CamCard will upload the details of it into your contacts and email accounts.
Add notes and reminders to people’s information.
Receive contact updates. If a work friend has exciting news, be the first to say congratulations.
Refine your profile, and tell people more about yourself.
Transfer contact information across multiple devices.
Organize contacts from all over the world with 17 recognition languages.
Price: CamCard has a free version, which will allow you to scan up to 500 business cards. For $4.99 per month, there is also a Premium edition, in which you have unlimited card recognition.
If you are looking for more in-depth features, there is the Team plan for $5 per user per month, with a minimum of three users, and the Business plan for $12 per user per month, also with a minimum of three users.
Additionally, there is CamCard for Salesforce, which you can try for free, or $7.99 per user per month.
Problem Solvers with Jason Feifer features business owners and CEO’s who went through a crippling business problem and came out the other side happy, wealthy, and growing. Feifer, Entrepreneur’s Editor in Chief, pulls these stories out so other business can avoid the same crippling problems.
Smart Passive Income is a resource run by Pat Flynn to teach you proven strategies for running an online business and optimizing it for passive income.
The Side Hustle Show is a top-rated podcast featuring the ideas, actions, and results you need to start and grow a successful business.
This is my go-to resource for documenting my goals, the associated tasks and progress to date. More than just a daily planner, it also includes a section for gratitude and self-reckoning on a daily and weekly basis. My productivity has skyrocketed since I started using it, and my decision making process has become much clearer.
The Obstacle is The Way & Ego is the Enemy by Ryan Holiday
The Obstacle Is The Way is a modern take on the ancient philosophy of Stoicism, which helps you endure the struggles of life with endurance and resilience, by drawing lessons from how ancient heroes, former presidents, modern actors and athletes turned adversity into success thanks to the power of perception, action and will. Digital Marketing - and life - can be a challenge. This book provides guidance on how to push through. I listen to it on Audible frequently.
Ego Is The Enemy reveals how a tendency that’s hardwired into our brains – the belief the world revolves around us and us alone – holds us back from living the life it makes us desire so much, what we can do to overcome it at every turn and how to achieve true greatness. As a Digital Marketing expert, I constantly have to check my ego and remain a student of this industry, and other aspects of the Digital Economy.
The Subtle Art Of Not Giving A F*ck does away with the positive psychology craze to instead give you a Stoic, no bs approach to living a life that might not always be happy, but meaningful and centered only around what’s important to you. Once you learn how to focus on what's important, it's much easier to ignore everything else.