How to Make More Money With Content Marketing

Learn to connect with a modern - and sometimes jaded - online audience through authentic, ethical, and impactful marketing strategies.

 
 
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Companies and organizations I've worked with:

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Your marketing isn’t working with your online audience and your products or services aren’t selling, but you can’t figure out why.

You’re following all of the popular advice, but your audiences is tired of being marketed to and it’s just not working.

You want to figure out what your audience actually needs and wants and turn them into new customers in a way that feels natural and authentic.

The truth is that most small businesses make it too complicated. You don’t need to resort to shady marketing tactics or understand complex algorithms to reach your audience. 

You just need to figure out what your customers really want, the challenges they’re facing and then tailor your content and offerings to help them on that journey. 

 
 
 

How to Make More Money With Content Marketing is an online course that teaches you to connect with a modern - and sometimes jaded - online audience through authentic, streamlined, and impactful marketing strategies.

 
 
Learn to create Facebook and Instagram ad campaigns that convert.


This course will teach you:

How to do audience research that will help you understand what’s going on inside your customer’s heads beyond shallow demographics.

How to determine the challenges they’re facing, the solutions they’re seeking, and how you can help.

How to create content that reflects an understanding of the journey they’re on and  position yourself as The Expert to help them on that journey.

As a bonus, you’ll also discover how to use what you’ve learned about them to develop better products and services, or improve your existing offerings.

The Gotham Solution launches September 23rd.
Buy now to get 50% off your enrollment!

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How to Make More Money With Content Marketing includes:

Over 30 instructional videos

Printable cheatsheets, templates and scripts

Monthly LIVE group Q&A calls

After you enroll, you’ll have instant access to all of the course materials immediately, so you can work through the process at your own pace.

How to Make More Money With Content Marketing launches October 23rd.

Buy now to get 50% off your enrollment!

 
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What you'll find inside the curriculum:

 
 

Leveraging Design Thinking, an Empathy Map & Social Listening

In a world where online audiences are endlessly bombarded with marketing, using shallow demographics and outdated tactics to target ads at people just doesn’t cut it anymore. By leveraging Design Thinking and Social Listening, I’ll teach you how to do a different kind of audience research that gets you the information you actually need to identify with your target audience. The end result will be an Empathy Map, which is crucial to understanding who your audience is and how you can connect with them.

Content Marketing

You’ll learn how to create the kind of super valuable content that your audience wants, and turn them into loyal fans of your business. Then you’ll use some of this content to create a lead magnet, this is information so valuable your audience will exchange their email address to access it. Put your marketing on autopilot, so you’re pulling in leads in your sleep.

Storytelling

By highlighting the customer’s journey and their desired outcome, you’ll learn to cut through the noise and make a genuine connection with them, while also positioning yourself as the go-to expert in your niche. We’ll walk through a repeatable three step process you can leverage on various platforms.

Social Proof & User Generated Content 

Your fans are a goldmine of valuable content, but you have to know how to tap into it. We’ll talk about how to integrate that social proof and user-generated content into your marketing in a way that’s engaging and authentic. As an added bonus, once you share User Generated Content, that same person will often share with their audience.

Your true Unique Differentiator

You’ll learn how to figure out what really sets you apart from your competition (it might not be what you think) and how to describe those unique differentiators in a way that your customers will understand and be excited about. Having a good product or service is a prerequisite, I’ll show you how to go deeper.

Creating bonds and increasing Lifetime Value (LTV)

You’ve won a new customer, but now you have to figure out how to keep them. We’ll cover how to create bonds with your customers that keep them loyal and increase lifetime value. This approach is crucial to growing your business through solicited and unsolicited referrals.

Marketing Channels

Now that you know how to market to your audience, where should you do it? Good news: you don’t have to be everywhere on the internet. I’ll teach you how to choose your marketing channel mix, so you can focus your efforts. I’ll also provide a helpful budgeting template to guide any paid marketing campaigns.

 
 

How to Make More Money With Content Marketing launches October 23rd.
Buy now to get 50% off your enrollment!

 
 
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Hi, I'm Terry Rice.

I believe all businesses, no matter how large or small, should have access to the critical resources and information needed to grow their company through digital channels.

My professional experience includes client-facing roles at organizations including Facebook and Adobe. Today, I serve as a conduit to make these best practices available to a larger audience.

As the Digital Marketing Expert in Residence at Entrepreneur magazine, I provide need to know information as both a VIP contributor and through online workshops. As a consultant, I help companies grow their bottom line by making a genuine connection with their audience, and amplifying that story on various digital platforms.

Who is this course a good fit for?

I've worked in the digital marketing industry since 2007. I've seen trends and hacks rise and - quickly - fall. I've also seen hundreds of companies and individuals invest time and resources into inefficient or ineffective marketing techniques.

Through my previous experience, and role as the Digital marketing Expert-in-Residence at Entrepreneur magazine, I've been able to research, identify and document a specific process that helps brands yield more impactful results from their online marketing.

This course isn't for everyone. There are no hacks, no secrets to cheating an ever-changing algorithm, and you're probably not going to get rich in 30 days. What I will give you is a process that has been proven to work - a distilled and demystified approach to connecting with and enrolling your audience - and is accessible to any company, no matter how much budget or technical knowledge you have.

Bottom line, if you're willing to put in the work, you'll yield great results and I'll be there to guide you along the way. By enrolling in the course, you'll have access to live coaching calls facilitated by me. No question is too simple or too complex.

Ready to get started?

 
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