Advanced Facebook & Instagram Training

Facebook & Instagram Marketing can be challenging. I’m here to help.

It all starts with your specific goals

"What's your goal?" That’s the first question I’ll ask you. Understanding your desired outcome shapes the entire conversation and helps me start mapping out a plan to achieve these goals.

Common use cases include:

  • Campaign Budgeting and Optimization

  • Facebook Pixel Implementation

  • Advanced Custom and Lookalike Audiences

  • Campaign Planning and Content Strategy

  • Setting up Business Manager

  • Leveraging Facebook Analytics

  • Aligning overall best practices across your team or clients

In some cases, I’ll even help you redefine your goals. For example, getting more Likes on Facebook. Likers often don’t buy anything. I buy Levi’s all the time, but I’m not curious about what their posting today. I’ll even show you how to quantify the value of a Like through Facebook Analytics. If they’re helping you achieve your business goals, we can move forward with the plan. If not, I’ll help you determine an approach that provides more impact.

You have questions, I can help.

In addition to consulting, I also teach Facebook classes at General Assembly and NYU. On average, about 90 people attend my classes per month. That means I get to answer a LOT of questions, I enjoy it. I consider it to be a workout, and I get stronger every time.

“I’m not getting enough clicks. Should I change my audience, or my ads?”

“How much should I budget for this campaign, and how long should it run for?”

“What the heck does this button do?”

“Why are people clicking my ads, but not converting?”

While this is fun, I often can’t give as detailed a response as I would like . . . mostly because there are 29 other people in the room, and they all have their own unique questions. This is why private consulting is so enjoyable for me. I get to answer your unique questions, provide solutions, then follow up with you to review the results.

You’ll get hands-on training.

This isn’t a conference where you leave inspired while also not knowing what to do next. I’ll guide you through each step of the process, so you can ask questions in real-time. I also provide detailed documentation for your reference.

"Oh great, another Facebook update."

I know, there’s always something going on. That’s why I’m available for ongoing support. I’ll help you figure out the ones you can ignore, those you can’t ignore, and identify updates that can have a positive impact on your campaigns. We’ll then get you trained so you can start taking advantage of this opportunity.

Need help analyzing your data? I can assist with that as well.

One of the main advantages of Digital Marketing is the abundance information available. Fortunately, I enjoy rolling up my sleeves and digging into data. I can help you uncover insights from your data, and recommend actions based on your campaign goals. Optimization audits are available on a monthly, quarterly, and one-off basis. Or, we can walk through this process together until you get the hang of it.

About me

I’m a former Facebook employee, and a Certified Facebook Advertising professional. Over the years, I’ve trained thousands of individuals, and worked with multiple agencies and teams.

I know Facebook Marketing can be challenging, but if you have the determination, I can guide you through the process. One of the most rewarding aspects of my job is helping people finally ‘get it’, so they can apply their business knowledge to creating profitable campaigns.

The Process

It all starts with a discovery call, so I can get a better understanding of your business, and goals. You'll also get a chance to learn more about me and my approach.