Filtering by: Insider Workshop

Mindful Entrepreneurship: 5 Ways to Combat Burnout and Focus on Positive Results
Sep
17
2:00 PM14:00

Mindful Entrepreneurship: 5 Ways to Combat Burnout and Focus on Positive Results

For many entrepreneurs, the initial passion and excitement of launching a new business eventually fade into burnout. How do some entrepreneurs stay motivated and achieve continued success, while others meet their demise as decisions overwhelm and the daily responsibilities of running a business settle in?

Research shows the key is tapping into your emotional intelligence. In this webinar, explore proven strategies to help you combat burnout and shift focus to impact with well-being/mindset coach, and fellow entrepreneur, Corene Summers.

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Get Better Engagement and Build Trust With Customers Now
Aug
28
2:00 PM14:00

Get Better Engagement and Build Trust With Customers Now

There is a fundamental -- and critical -- disconnect between the way brands try to engage their audience and the way their audience wants to be engaged.

As per a recent Business Wire report:⁣

  • Consumers are 2.4x more likely to say user-generated content (UGC) is more authentic than branded content.⁣

  • ⁣Marketers are 2.1x more likely to say branded content is more authentic than UGC⁣.

See the problem? If we want to make a more genuine connection, marketers need to do a better job of listening to their audience.

To address this issue, Terry Rice, Entrepreneur's Digital Marketing Expert-in-Residence, created the Gotham Solution, your guide to connecting with a modern online audience. In the wake of Cambridge Analytica and other trust-related issues, consumers have grown weary of the content they're exposed to online. This is evident in the declining engagement on digital channels, including Facebook. As per a recent AdStage report, click-through rate (CTR) on Facebook News Feed in Q1 of 2019 was 1.33%, down from 2.36% since that same time period in 2018. 

If you're leveraging the same tactics from 2018 that you did in 2019, you're in trouble. And things aren't looking any better for 2020 either. 

So what can we do? During this workshop, we'll address the critical questions that must be answered in order for your audience to trust and engage with you. Leveraging best practices from design thinking, and insights gained from numerous interviews with top-performing brands, you'll walk away with a launch plan that will revolutionize your online marketing activities. You'll also discover best practices for audience research, which can be leveraged for marketing as well as product innovation. 

This workshop is for:

  • Entrepreneurs

  • Consultants/freelancers

  • Small to mid-size business owners

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Save Money With These Tax and Legal Strategies
Aug
27
3:00 PM15:00

Save Money With These Tax and Legal Strategies

For small-business owners, the game has changed when it comes to tax planning since the passage of the Tax Cuts and Jobs Act. That means consistent legal strategies are critical for success. Join CPA and attorney Mark J. Kohler for a fun and interesting discussion of these important issues in an upcoming webinar, Save Money With These Tax and Legal Strategies.

Known for making complicated tax and legal topics easy for anyone to understand, Kohler will provide you with takeaways to implement with your own personal tax or legal professional.

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Strategies for Overcoming Rejection and Finding Success
Aug
21
3:00 PM15:00

Strategies for Overcoming Rejection and Finding Success

Many of us have become hardwired to believe that the conversation ends once we've been told "No." This hardwiring has also conditioned us to believe that it's disrespectful or rude to continue after encountering an objection. None of us want to be that "pushy used car salesperson" that we've seen in old movies.

This workshop is designed to help re-frame our perspective on dealing with rejection. To be successful, we need to understand that it's not only appropriate to continue past the first objection, but that it's also our responsibility to do so for the benefit of our customers, investors, donors, potential clients, etc.

We'll discuss the reasoning behind this as well as three tips for moving the conversation forward. Whether you're seeking funding or trying to close a deal with a potential client, these tools will help you navigate past "no" and get to "yes."

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The Four Essential Google Analytics Skills Needed to Understand Your Business
Aug
20
2:00 PM14:00

The Four Essential Google Analytics Skills Needed to Understand Your Business

Google Analytics can be one of the most powerful -- and confusing -- tools a business owner has at their disposal. The good news is, it's free. The bad news, if you don't know what you're doing, it's easy to get confused and frustrated. 

Like any analytics platform, the most important thing is to start with a business question, then determine how you can answer it using Google Analytics. We'll cover both during this interactive workshop. You'll discover the essential reports needed to understand your business, and how to run them in your own account. You'll also get access to a live account with real data, just in case yours isn't properly set up yet.

Continue the learning experience by completing additional case study questions after the event. 

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How to Make a Podcast, With Live Q&A From Entrepreneur EIC Jason Feifer
Aug
14
3:00 PM15:00

How to Make a Podcast, With Live Q&A From Entrepreneur EIC Jason Feifer

If you're interested in podcasting, this is the event for you. Jason Feifer -- Entrepreneur magazine's editor-in-chief and host of the Problem Solvers podcast -- is going to explain how he conceived of the show, how he makes it each week on a shoestring budget, and how any entrepreneur can jump into the podcasting game. Discover the steps you should take, and avoid, as you're creating and promoting your podcast.

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Finding Your Summit: Achieve a Never Quit Mentality and Grab Your Goals
Jul
24
6:30 PM18:30

Finding Your Summit: Achieve a Never Quit Mentality and Grab Your Goals

Former NFL player Mark Pattison is an entrepreneur, mountaineer, philanthropist, podcaster, author and dad. He is currently on a quest to be the first NFL player to climb the Seven Summits (the highest peaks on each of the world's seven continents) and along the way has gained a lot of insights into overcoming setbacks and staying focused on goals.

In this high-energy, inspiring discussion, Mark will share those insights to help you unlock your potential and identify your key driving motivators so that you don't quit on your goal when times get tough. He'll help you recognize your "why," understand the necessary sacrifices you need to make and get you on a plan of daily discipline to keep yourself accountable until you reach your summit.

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Grow Your Revenue by Finding Your Genius: Spend Less Time Doing Busy Work and More Time Doing What You Love
Jul
16
3:00 PM15:00

Grow Your Revenue by Finding Your Genius: Spend Less Time Doing Busy Work and More Time Doing What You Love

We all have unique gifts and true genius, but how many of us actually honor them and spend serious time utilizing them day to day? Most of us entrepreneurs wear many hats. But what if I told you all that hat wearing was costing you a lot by way of revenue and morale? You'd probably pivot pretty quickly.

In this powerful, hands-on workshop, we’ll give you specific and actionable tools to experience change in your mindset -- and your business -- right away. 

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Build and Grow a Brand That Stands Out From the Crowd. Cheers!
Jul
15
1:00 PM13:00

Build and Grow a Brand That Stands Out From the Crowd. Cheers!

Mark Warren and Tom Beaton combined their love for wine and passion for health and fitness by founding FitVine, a line of wines with less sugar, fewer sulfites and no flavor additives (but all of the alcohol!)

In this conversation, Mark and Tom will discuss their entrepreneurial journeys, sharing everything from the early days of introducing FitVine Wine at small tasting events to the first phone call they got from Whole Foods Market and more.

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Why We Buy: How Storytelling Drives the Purchase Process
Jul
11
2:00 PM14:00

Why We Buy: How Storytelling Drives the Purchase Process

Data can tell you who is buying your product or service, but it usually can’t tell you why they choose to do so. If you can’t understand why someone makes a purchase, it’s difficult to encourage others to take the same action.

Leveraging best practices from Design Thinking, you’ll learn how to understand why people choose to buy from your brand -- or a similar brand -- and how to tell stories that will engage other prospects to do the same. By highlighting the customer journey and desired outcome, you’ll be able to cut through the noise and make a genuine connection, while also positioning yourself as the go-to option for your target audience.

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Massively Scaling Up Your Business -- Without Massively Scaling Up Your Team
Jul
8
1:00 PM13:00

Massively Scaling Up Your Business -- Without Massively Scaling Up Your Team

If you want to scale your business, but are encountering blocks or it’s causing stress, don’t be so quick to hiring more team members and paying more in salaries. Anything that causes stress or a bottleneck in your business can be linked to an asset deficiency, and if you want more revenue, profit and scale, you need to develop an ecosystem of valuable digital assets.

But what is a “business asset”? 

A simple definition of a business asset is “anything that would still be valuable if you and your team disappeared.” Having a great website that would still be driving business tomorrow if you disappeared today is a business asset. A brand, a database or a system that is valuable to your business even when you’re not around is an asset. But if you need to be there to explain it or do something with it, then it’s not an asset.

Having assets makes making money a lot easier. Most struggling businesses focus on “sweating assets,” but reat businesses focus on developing assets first and then sweating them -- and there are 24 types of digital assets that you can start formalizing today to prepare your business for more funding... and more fun.

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