When it comes to Digital Marketing, we all know "Content is king." You could have the best Social Media targeting on the planet, your audience won't budge if you don't give them a reason to stop scrolling.
The foundation for great content is knowing your audience. I mean really knowing your audience. This goes beyond a customer persona, we need to develop a deeper understanding to really connect. One powerful yet surprisingly underutilized way to do so is to build an Empathy Map.
An Empathy Map is a collaborative tool teams can use to gain a deeper insight into their customers. Much like a user persona, an empathy map can represent a group of users, such as a customer segment.
We all know content is important, but the ability to connect is what makes it effective. Empathy Maps are the key.
All registered attendees will receive a copy of the deck and recording of the session.