Sep
13
3:30 PM15:30

Leveraging Empathy to Create Great Content - FREE CLASS

When it comes to Digital Marketing, we all know  "Content is king." You could have the best Social Media targeting on the planet, your audience won't budge if you don't give them a reason to stop scrolling. 

The foundation for great content is knowing your audience. I mean really knowing your audience. This goes beyond a customer persona, we need to develop a deeper understanding to really connect. One powerful yet surprisingly underutilized way to do so is to build an Empathy Map.

Emp.PNG

 

An Empathy Map is a collaborative tool teams can use to gain a deeper insight into their customers. Much like a user persona, an empathy map can represent a group of users, such as a customer segment.

We all know content is important, but the ability to connect is what makes it effective. Empathy Maps are the key. 

All registered attendees will receive a copy of the deck and recording of the session. 

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Sep
5
6:30 PM18:30

Facebook Advertising for the Win

Facebook is a juggernaut with over 1.44 billion monthly active users in Q1 2015. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come out of this workshop knowing a more clever and effective way to run Facebook ads.

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Aug
30
3:30 PM15:30

Pricing, Pitching & Proposals for Consultants and Freelancers - FREE CLASS

Understanding how to consistently and confidently present your service and pricing is the key to attracting the right clients who understand the value you provide.

  • Too low? You could be leaving money on the table.
  • Too high? Maybe that's why you're not closing as many deals as you'd like.
  • Working on a retainer? It's challenging to determine how much you should charge based on how much time you think it will take.

Attend this online workshop to learn how you can establish pricing aligned with the value you create, and attract the right clients.

All registered attendees will receive a copy of the deck, and a recording of the session.

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Aug
16
6:30 PM18:30

Facebook Advertising for the Win

Facebook is a juggernaut with over 1.44 billion monthly active users in Q1 2015. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come out of this workshop knowing a more clever and effective way to run Facebook ads.

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Aug
16
2:00 PM14:00

Facebook Advertising for the Win

Facebook is a juggernaut with over 1.44 billion monthly active users in Q1 2015. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come out of this workshop knowing a more clever and effective way to run Facebook ads.

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Aug
14
6:30 PM18:30

Lean Marketing for Startups and Small Businesses

If you're a startup or small business, you're likely time-poor and resource constrained, so on top of growing your business and acquiring users and customers, how do you also market your company brilliantly?

If you want to reduce your marketing mistakes and increase your successes—this is the class for you. Packed with practical tips on how to fast track your business growth through proven lean marketing strategies, this 3-hour session will help you get started on effectively getting the word out about your business.

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Aug
13
11:00 AM11:00

Digital Marketing Bootcamp

Today, all marketing is digital marketing—and digital marketing changes fast. Specifically created for professionals who want a deeper understanding of everything digital marketing can encompass,his activity-driven class will teach you how to build a your brand and marketing strategy, how to leverage the key channels of search, social, email, and paid marketing, and how to analyze and optimize your campaigns with data-driven decisions.

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Aug
13
10:00 AM10:00

Digital Marketing Bootcamp

Today, all marketing is digital marketing—and digital marketing changes fast. Specifically created for professionals who want a deeper understanding of everything digital marketing can encompass,his activity-driven class will teach you how to build a your brand and marketing strategy, how to leverage the key channels of search, social, email, and paid marketing, and how to analyze and optimize your campaigns with data-driven decisions.

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Aug
3
11:00 AM11:00

Digital Marketing Bootcamp

Today, all marketing is digital marketing—and digital marketing changes fast. Specifically created for professionals who want a deeper understanding of everything digital marketing can encompass,his activity-driven class will teach you how to build a your brand and marketing strategy, how to leverage the key channels of search, social, email, and paid marketing, and how to analyze and optimize your campaigns with data-driven decisions.

View Event →
Aug
2
2:00 PM14:00

Facebook Advertising for the Win

Facebook is a juggernaut with over 1.44 billion monthly active users in Q1 2015. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come out of this workshop knowing a more clever and effective way to run Facebook ads.

View Event →