Digital Marketing Resources

Developing and maintaining your skill as a Digital Marketer is an ongoing process. The good news is, there's plenty of information out there for you to sift through. The bad news is, there's plenty of information out there for you to sift through.

I've created this list of Digital Marketing resources to help you learn the basics and stay up to date with specific aspects of the industry. If you’re interested in 1:1 consulting, the easiest way to book a session with me is through Entrepreneur Magazine’s Ask an Expert platform. My availability is always up to date, and you can record the session if you’d like. I’ll also send over a pre-call questionnaire in advance so we can jump right in to solving your challenges. You can book a session here.

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Overall Digital Marketing

Blogs:

Marketingland

Neil Patel

Think With Google

eConsultancy

 

Guides:

Acronym Dictionary 

Campaign Planning and Optimization

KPI Formulas and Practice (Make a copy)

 

Content Marketing

Blogs:

Content Marketing Institute

CopyBlogger

 

Guides:

The Advanced Guide to Content Marketing

 

Social Media Marketing

Blogs:

Buffer Social

Sprout Social

 

Guides & Case Studies:

Facebook Guide and Case Studies

Instagram Guide and Case Studies

Snapchat Guide and Case Studies

Twitter Guide and Case Studies

Pinterest Guide and Case Studies

 

Paid Facebook/Instagram Marketing

Blogs:

Facebook IQ (Facebook and industry data w/insights)

Facebook for Business (Industry specific case studies)

 

Guides:

Facebook Ads Guide with Dimensions and Text Limits

Automatically add captions to Facebook video ads

Facebook Text Overlay Tool (Make sure your reach won't be decreased due to excessive text)

Facebook Pixel Helper (Identify and troubleshoot your pixel implementation)

Facebook Campaign Structure

A/B Testing Best Practices

Facebook Performance Benchmark Data by Industry

 

Paid Search Marketing

Blogs:

Google Ads Blog

 

Guides:

Campaign Creation Video

Account Structure Template

AdWords Certification Guide

 

Google Analytics

Blogs:

Google Analytics Blog

 

Guides:

Google Analytics Academy

Google Analytics Certification Guide

 

Search Engine Optimization (SEO)

Blogs:

Moz.com

SEMRush.com

SEO.com

 

Guides:

Moz SEO Training Videos

The 40 Point SEO Checklist

Tools:

SEMRush (Tool to Analyze and Optimize your SEO presence, free 7 day trial available)