Digital Marketing Resources

Developing and maintaining your skill as a Digital Marketer is an ongoing process. The good news is, there's plenty of information out there for you to sift through. The bad news is, there's plenty of information out there for you to sift through.

I've created this list of Digital Marketing resources to help you learn the basics and stay up to date with specific aspects of the industry. If you’re interested in 1:1 consulting, the easiest way to book a session with me is through Entrepreneur Magazine’s Ask an Expert platform. My availability is always up to date, and you can record the session if you’d like. I’ll also send over a pre-call questionnaire in advance so we can jump right in to solving your challenges. You can book a session here.

Feel free to share with colleagues and other organizations.


Overall Digital Marketing



Neil Patel

Think With Google




Acronym Dictionary 

Campaign Planning and Optimization

KPI Formulas and Practice (Make a copy)


Content Marketing


Content Marketing Institute




The Advanced Guide to Content Marketing


Social Media Marketing


Buffer Social

Sprout Social


Guides & Case Studies:

Facebook Guide and Case Studies

Instagram Guide and Case Studies

Snapchat Guide and Case Studies

Twitter Guide and Case Studies

Pinterest Guide and Case Studies


Paid Facebook/Instagram Marketing


Facebook IQ (Facebook and industry data w/insights)

Facebook for Business (Industry specific case studies)



Facebook Ads Guide with Dimensions and Text Limits

Automatically add captions to Facebook video ads

Facebook Text Overlay Tool (Make sure your reach won't be decreased due to excessive text)

Facebook Pixel Helper (Identify and troubleshoot your pixel implementation)

Facebook Campaign Structure

A/B Testing Best Practices

Facebook Performance Benchmark Data by Industry


Paid Search Marketing


Google Ads Blog



Campaign Creation Video

Account Structure Template

AdWords Certification Guide


Google Analytics


Google Analytics Blog



Google Analytics Academy

Google Analytics Certification Guide


Search Engine Optimization (SEO)




Moz SEO Training Videos

The 40 Point SEO Checklist


SEMRush (Tool to Analyze and Optimize your SEO presence, free 7 day trial available)